The Kerala Advertising Agencies Association (K3A) is an organisation of advertising agencies, formed to promote their interests so that they continue to make an essential and ever-increasing contribution to the state, by working towards the following objectives: To benefit the consumers and to protect their interests by helping to ensure that advertising is honest and in good taste. To benefit the advertisers by promoting their sales, increasing their sales and increasing profitability and productivity, to stimulate business and industrial activity. To benefit media by establishing sound business practices between advertisers and advertising agencies and each of the various media. To benefit the nation by harnessing advertising for the good of the country, its institutions, its citizens; to co-operate with the Government in promoting its social objectives and in nation-building. The K3A today is truly representative, with a good number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the state.
